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Marketing | Book Tours | Your Bookseller

Please allow me to introduce you to your bookseller.

He earns a little more than minimum wage if he's lucky and has seniority. He could be a retired doctor who got bored of peace and quiet, an investment banker who needed a break, a former project manager who swore never to lead engineers again, an aspiring writer or other artist of some kind, a student in any subject under the sun, someone who just needed a gig, or is just so interested in books he couldn't stand being away from the towering shelves of unrecyclable hard-bounds. Guess which one is the least likely.

Bookstores attract a wide variety of people, mostly educated, who want to work with other intellectuals without shoving themselves in board meetings. You really should respect this person if you want to sell any books in an actual building. To borrow a Cliché:

From Merriam-webster:

re·spect noun \ri-ˈspekt\
: a feeling or understanding that someone or something is important, serious, etc., and should be treated in an appropriate way

The only rocket science is when you meet a physicist. The nicer you are to the person who is actually selling your book - as in hand on the physical version, in front of the customer - the more likely that seller will think of you when recommending something in your genre/subject.

In case this is also not clear, just because a seller doesn't read your book or type of books at all, doesn't mean he isn't willing to pop in a recommendation, sometimes with the glowing, "I met him. He was a great guy, seemed very knowledgeable about duck bathing." (Or whatever your book is about). You can imagine the reverse is also true.

It is a sad, sad thing that I have to point out that better manners get you further. But urban sprawls seemed to have warped people's brains into thinking more money or higher status (in your mind) makes you a more important person to everyone. Sorry, it doesn't. Being patient and tolerant makes you more important in the eyes of the person responsible for making sure you don't get decaf in your espresso.

And just incase you think there's a drop off point when fame means you can say what you want? Welcome to Web 2.2, mobile version. You could still be in the building and your rude remarks will have a #hashtag applied them to and be spread around the globe in stupidly fast fashion. Possibly with an unflattering photo.

If you are very boring (as I can be) and actually look at job growth, retail (In the U.S.) is the giant king when it comes to getting people employed. Vast numbers of men and women of all ages are united by a common hatred of entitled jerks (You think I'm kidding?) Don't be one.

Seriously, is it that hard to thank the person helping you, wait calmly if the area is being set up late, and be courteous to the people who have the power to trash your name and hide your book? Ideally being nice to others is a natural expression of kindness and not an attempt to ingratiate yourself. But if it isn't, be nice anyway.


Last updated March 16th, 2018

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